Centralising governance over brand identity

PANDORA designs, manufactures and markets high-quality, hand-finished contemporary jewelry. PANDORA jewelry is sold in more than 100 countries on six continents through approximately 7,900 points of sale, including more than 2,100 concept stores.

Brand integrity and consistency is extremely important to PANDORA. However, it was becoming increasingly difficult to ensure that employees used on-brand document templates and digital assets to create documents and presentations on both PCs and Macs.

Governing and streamlining the way employees use PANDORA’s brand in over 100 countries and across several organizational entities

PANDORA needed a way to govern and streamline the way its employees use PANDORA’s brand across all organizational entities and countries and on all devices, so that employees could easily access everything they need to build on-brand documents and presentations.


Why Templafy?

“Templafy has solved this branding problem”, says Kristian Lysgaard, Director of Corporate Communications at PANDORA, “Employees now know that they are always using the latest version of the templates and everything is completely integrated into the office package. This has been a huge advantage. And our administrators now have a user-friendly admin interface where we can instantly add and edit content globally. This is pretty amazing!”.

For an organization that has strategically and successfully increased its global growth so rapidly, PANDORA’s centralized governance over brand identity via Templafy is increasingly important for future-proofing and maintaining its brand integrity and consistency. Using Templafy, PANDORA’s employees have now become even stronger brand ambassadors.

“The greatest overall benefit of Templafy is that it’s easy for PANDORA’s employees to use and everyone completely trusts that everything is in line with our brand and contains the correct information. This is essential for making the employees want to use the solution.”

Kristian Lysgaard, Director, Corporate Communications at PANDORA