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A picture says more than 1000 words. A cliché off course – and a topic that we have considered in the communication and design world for a long time. The digital revolution has made the imagery a new best friend – not only through pictures taken with a camera, but also icons and illustrations have become a central element of our communication. Not just for the creative designer, UX, etc., but also to the users of various digital solutions that seem to expect visual communication.
Big data’s entrance, both as a term and as a discipline, has made data visualization one of the most important tools for even more employees around the companies.
Infographic transforms complex data and information into simple images, icons and text. This allows the recipient to understand complex messages faster.
For those of us who work with communication, design and branding, working with infographics may be associated with something fun, or perhaps an exciting challenge. But for others, data visualization can be a struggle and maybe even a barrier.
The transition to data visualization can be difficult when you are not used to visual thinking. But in fact, the vast majority of people can benefit from producing data in infographics. One of the obvious applications for infographics is in the Office programs, which are widely used for data preparation.
And especially in the Office programs, infographics are important. PowerPoint is the Swiss knife, which is used for everything from company presentations, meeting documents and letters to financial reporting, strategies, tenders and offers.